Ford Fights Imitation: Sues Restoration Company Over Retro Bronco Design
Ford Fights Imitation: Sues Restoration Company Over Retro Bronco Design
Ford claims that the restoration company infringed on its intellectual property by modifying new Ford Bronco models to look like vintage Broncos
Ford claims that the restoration company infringed on its intellectual property by modifying new Ford Bronco models to look like vintage Broncos
Ford’s lawsuit seeks to protect the distinctive design of the Bronco, especially as it is a recognizable brand icon
Ford’s lawsuit seeks to protect the distinctive design of the Bronco, especially as it is a recognizable brand icon
This lawsuit highlights the tension between automakers and third-party restoration or customization companies, as Ford looks to regulate how its vehicles are modified and sold
This lawsuit highlights the tension between automakers and third-party restoration or customization companies, as Ford looks to regulate how its vehicles are modified and sold
The Ford Bronco’s strong consumer demand has led to significant aftermarket interest in customization
The Ford Bronco’s strong consumer demand has led to significant aftermarket interest in customization
Ford's legal actions may set a precedent for how other car manufacturers approach the vintage modification trend
Ford's legal actions may set a precedent for how other car manufacturers approach the vintage modification trend